Absolutely incredible: it's now possible to design an antibiotic or a vaccine candidate with a text prompt.

What a remarkable story from Basecamp Research. What a privilege it was for Noetic to help tell it. How exciting to think of where this will lead.

Read the full LinkedIn post.

It was 1989, the debut episode of the 'Holmes' current affairs TV show in NZ. The late Sir Paul Holmes pushed America's Cup yachtsman, Dennis Conner, to apologise for controversial comments and Connor walked off the set - with a live camera all ready in position to catch him strutting. I loved it.

I was thrilled by the fierce competition of the America's Cup, and that night, I decided I wanted to produce this bold 'Holmes' TV show. (A decade later I did, alongside the inimitable Leon Sefton.) So, as you can imagine, I was like a kid at Christmas when the remarkable Valeriya Barybina and PhysicsX team allowed us to support their production as they described their engineering partnership with GB1 and Athena Racing in the lead-up to the next America's Cup.

The story (below) of what the PhysicsX platform brings to high-performance teams is far more interesting than my little anecdote, but I thought any Kiwis in my network might enjoy that little piece of nostalgia. (Counting down to the races now!)

Read the full PhysicsX LinkedIn post here.

Read the Noetic Insights LinkedIn post here.

The fear around entry-level roles disappearing definitely does not resonate with us here at Noetic. They're our lifeblood:

• They give us foresight into the modern aesthetics and consumption habits. Because we produce for senior audiences whose viewing habits tend to come a year or two after the young ones, this keeps us future ready.
• They tend to be the fastest at adopting and building AI tools - even those who join us pretty AI-illiterate. Also kind of annoying.
• The talent available today is humbling. We advertised a few days ago and already our inboxes are full of people we can't wait to meet.
• Movement at the entry level is like the engine of the conveyor belt, pushing us all up. On that note, congratulations to Chyna Wright for her promotion to Assistant Producer. As her photos show, whenever she's around the rest of the team is smiling.

Read the full LinkedIn post here.

Those in my industry - designers, especially - may be interested in this beautiful story we had the pleasure of helping Nebius to tell.

Recraft has built an image-generation model that creates stunning, tasteful, art-directed-level designs as editable vector files.

Enjoy discovering! https://lnkd.in/eV_uF3Wq

Lilou Margueron joined Noetic this month and is already asking wonderful questions to keep us on our toes.

She's a Fulbright scholar and graduate of Columbia Journalism School who spent last year travelling overland from France to China, writing and photographing a weekly travel series. Her combination of rigorous journalism training and humble, restless curiosity is exactly what we need as we scale our event and content production and communications accelerator services for clients who expect speed and substance.

She is multilingual and especially interested in how storytelling, business strategy and AI intersect in modern communications, which means she'll fit right in with the way we're thinking about content creation. Bienvenue, Lilou.

A wonderful analogy for the pace of AI: we held our second AI immersion session last week with our brilliant advisory partner, Elliot Garreffa, and many of the tools we explored weren't even live when we held our first session just two months earlier. So... we're planning another for two months' time to dive deep on the amazing tools which don't exist yet.

https://lnkd.in/gsf39h_c